That said, the company noted it was "unable to determine the success, or lack thereof" of the Ducktail campaign, adding it couldn't establish how many users have potentially been affected by the spear-phishing operation.įacebook Business administrators are advised to review their access permissions and remove any unknown users to secure the accounts. Wednesday's earning call reported Meta's total revenue fell by one percent when compared to the second quarter last year.Telemetry data gathered by WithSecure shows a global targeting pattern spanning a number of countries, including the Philippines, India, Saudi Arabia, Italy, Germany, Sweden, and Finland.
This change allowed iOS users to stop apps from tracking them, consequently taking a big chunk out of Meta's advertising strategy.
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Meta doesn't seem concerned that users will abandon it for greener, less detritus-strewn pastures, with Facebook's Daily Active User count back on the upswing after experiencing its first ever decline late last year.Įven so, the ability to squeeze users for every ad-revenue dime is still struggling to mitigate the income hit Meta took from Apple's privacy policy update last year. We are all but money piñatas in the dead eyes of Big Tech.
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Of course, there's also the side benefit for Meta that it already knows how to effectively monetise such algorithm-led content.
Yet it seems Meta actually knows how much everyone despises them, and is determined to power through anyway. It would be bad enough if Meta was just ignorant to how hated these changes are. We expect these numbers to more than double by the end of next year." "Right now, about 15% of content in a person’s Facebook feed and a little more than that of their Instagram feed is recommended by our AI from people, groups, or accounts that you don’t follow. "One of the main transformations in our business right now is that social feeds are going from being driven primarily by the people and accounts you follow to increasingly also being driven by AI recommending content that you'll find interesting from across Facebook or Instagram, even if you don't follow those creators," said Zuckerberg in prepared remarks. Why Zuckerberg DGAF about losing Facebook users